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The Buyer’s Journey and B2B Marketing - Mark Donnigan Interview

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://mark-donnigan30623.blog2news.com/21847894/marketing-for-b2b-and-the-buyer-s-journey-interview-with-mark-donnigan

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