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The 2023 Dwell-action Barbie Motion picture spurred a cultural fad, driven by Mattel's marketing partnerships and organic written content. What must Mattel's executives do subsequent with their most worthy franchise? And should they lengthen their brand system for Barbie to other toy manufacturers? Subject areas 5ACCT 1ANTH 3BIOL 24BUSN https://casestudyhelp62669.full-design.com/help-with-case-study-an-overview-76124749

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