For instance, suppose you want to take a look at how COVID-19 has impacted the hospitality sector. In that case, you could pick either a representative case, such as a massive hotel chain, or an outlier case, for instance a smaller Bed and Breakfast which has managed to survive https://zanderfimzv.thechapblog.com/38079912/the-2-minute-rule-for-marketing-case-solution